Arena Swimwear & Swim Gear
Founded in 1973 in Italy, Arena was born from Horst Dassler’s vision, inspired by Mark Spitz’s seven-gold-medal sweep at the 1972 Munich Olympics. Created to revolutionize swimwear, Arena introduced ultra-light, performance-driven designs to empower swimmers.
Today, Arena is a global leader in swimwear, swimming goggles, and aquatic training gear, renowned for quality, innovation, and sustainability. Trusted by elite athletes and water enthusiasts in over 100 countries, Arena’s World Aquatics-approved racing suits and stylish beachwear blend cutting-edge technology with Italian craftsmanship. From competitive pools to casual shores, Arena equips swimmers to excel, feel confident, and embrace their passion for water sports.
