
"Committed to providing our customers a range of top quality aquatics and water sports equipment, while raising awareness for water safety."
About us
Here in New Zealand, where water shapes our landscapes and lifestyles, it sometimes become an integral part of our lives. Through a passion for water sports and over a decade in the safety industry, a desire to combine passion with experience resulted in Swim Safe being born.
With so many individuals able to find joy through water related sports and leisure activities, many overlook the associated risks when entering the water. Every year, there are countless examples of people endangering their lives by using inadequate equipment, or simply not using any at all.
Our mission is simple: to provide you with the very best water sports gear that empowers your water-based endeavours, while promoting safety and confidence in and around the water.
Whether it's in the ocean, lake or swimming pool, we're here to help and support you to get water ready!
Pictured: Swim Safe ambassador Chris Wright (Long Bay, Auckland, New Zealand)

Our values
Exceptional service
The customer is at the centre of everything we do. Whether it's product sourcing or ensuring every order is dispatched on time; our team puts you first to deliver world class service.
The environment
We believe in looking after nature's playground. Where possible we partner with eco-focused brands and implement sustainable initiatives to how we deliver our products to you.
Our Community
We aim to raise water safety awareness and partner with local community organisations to enable more people to get involved in water related activities.